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The Cherhill white horse is the second oldest of the Wiltshire horses. It may well have been inspired by the Westbury horse, as it was cut in 1780, just two years after that first Wiltshire horse was recut to a new design. The Cherhill white horse is the work of a Dr Christopher Alsop of Calne, sometimes referred to as "the mad doctor". He is said to have directed the marking out of the horse from a distance, calling instructions through a megaphone. Dr Alsop's design for the horse may have been influenced by the work of his artist friend George Stubbs, famous for his paintings of horses and other animals.

This white horse once had an unusual feature, a glass eye. The centre of the eye was formed from upturned bottles pressed into the ground to reflect the sunlight. Thus the eye apparently had a bright gleaming appearance, and was visible from a considerable distance. The bottles were supplied by a Farmer Angell and his wife. By the late nineteenth century, though, they no longer remained, perhaps taken as souvenirs.